Visitor #:
 | So many new PDs aren't given the kind of training needed to truly win - especially in a competitive market. |
| A lot of PDs are afraid to ask for help because they think it will look like they don't know what they're doing. |
IF YOU'RE A NEW PD AND WANT TO GAIN AN EDGE OVER THE OTHER GUYS, I CAN HELP!
I am not the kind of consultant who nags about every move you make. The service I offer is more about training you to be an effective programmer than being your babysitter. I've studied with some of the programmers who helped create the systems that are in place at some of the biggest, most successful radio stations in the country. I've worked directly with legendary PDs like John Ivey and Steve Rivers. The programming systems they've created are a part of stations like KIIS-FM Los Angeles, Z100 New York, and many, many others. I've worked in major markets, and successfully programmed against heritage competitors.
I don't use a generic "system" and apply it to your station, I will work with you to analyze your market and create a strategy to help you win. I will help you to better understand programming basics:
| COMPETITIVE CLOCK CREATION |
| STOPSET PLACEMENT |
| CATEGORY CREATION & THE "LIFE CYCLE" OF A SONG |
| LIBRARY CREATION AND MAINTENANCE |
| BRANDING |
| IMAGING |
| NO-BUDGET MARKETING |
| RATINGS ANALYSIS |
...and more
The best part of all... I'm CHEAP! If your company won't spring for the cash, you can probably afford my help on your own.
If you think you have a handle on things, then I'm probably not your man, but if you truly want to learn and become a better programmer, then call me. It's free to pick my brain and we can determine if I'd be any help to you and your station.
Send me an e-mail if you'd like to find out more.